Venue intelligence
Stadium OS
Turn venue touchpoints into one fan identity and a sponsor report you can defend. Every scan and transaction becomes usable data.
Can you show a sponsor exactly who their money reached last event?
- Ticketing, retail and app data live in separate systems
- Sponsor reports rely on estimated impressions, not fan data
- Zone congestion and dwell time go unmeasured on event day
- Pricing decisions made without demand signals
- One fan identity across ticketing, access and digital
- Sponsor reports built from observed fan behaviour
- Zone heatmaps show traffic and dwell time in real time
- Yield recommendations informed by demand and history
Turn fan identity into sponsor value you can prove
Ticketing, access, retail and digital signals resolve into fan profiles that back sponsorship reporting.
- One fan view across ticketing, venue and digital
- Sponsor exposure tied to measured audience, not estimates
- Consent enforced before any fan data is activated
Six things your venue team stops estimating
Each capability ships enabled. Nothing here is a services engagement.
FAN IDENTITY GRAPH
One fan. Every touchpoint. Unified.
- Ticket, app, QR and Wi-Fi signals resolve to one identity
- Every fan link shows how confident we are in it
YIELD OPTIMIZER
Maximize revenue per seat, per event.
- Pricing recommendations from demand and fill-rate history
- Real-time adjustments through connected ticketing platforms
REAL-TIME INGEST
Sub-second signals from the venue floor.
- Wi-Fi, beacon, POS and app events captured live
- Visible to your team as the event happens, not the morning after
ZONE ANALYTICS
Understand every square meter.
- Heatmaps of foot traffic and dwell time by zone
- Congestion alerts help staffing and sponsor placement
CONCESSION INTELLIGENCE
From queue to cart to insight.
- Transaction volume and basket size tracked in real time
- Upsell and inventory alerts across all concession points
SPONSOR ACTIVATION ENGINE
Prove sponsor ROI with precision.
- Exposure and engagement measured per sponsor placement
- Activation reports show impressions and dwell time
From turnstile to sponsor report
Every figure in a sponsor report traces back to real scans and transactions.
Four venue types running on the same model
Sports Franchises
Season ticket holder intelligence and sponsor measurement across major league properties.
Concert Venues
Artist-specific fan profiling and cross-event remarketing for amphitheaters and arenas.
Festival Operators
Flow optimization and sponsor zone dwell measurement across multi-day events.
Exhibition Centers
Booth traffic attribution and exhibitor ROI dashboards for trade shows and conventions.
Questions buyers ask
What data does a venue need to start?
Ticketing and access control get you most of the way. Retail, hospitality, app and Wi-Fi data deepen the picture but are not required on day one.
What do sponsors actually receive?
A report tied to observed fan behaviour: who was reached, what they did, and how that compares with the commitment in the contract.
Does this work outside football?
Yes. Any ticketed venue with recurring events, including circuits, arenas and festivals, uses the same fan identity and sponsor model.
How is fan privacy handled?
No personal data is stored in the clear, consent is enforced before any fan data is used, and anything a sponsor sees is aggregated. No sponsor ever receives an individual fan.
Model one match day
Bring ticketing and access data from a single fixture. We show the fan view and the sponsor report it produces.