How execution works
Plans that write themselves.
Clean signals become plans, audiences and deliverables in minutes, not weeks. No rekeying between the brief and the buy.
How long does it take an approved plan to actually go live?
- The approved plan gets rebuilt by hand in the ad platform
- Nobody can confirm a push happened without logging into each platform
- Consent is checked at build time, not at the moment of push
- A bad push has to be found and unpicked manually
- The approved plan becomes the platform payload directly
- Every push is logged: what went where, when, and the platform's confirmation
- Consent is checked again at push time, not just at build time
- Destinations carry kill switches to stop a bad push immediately
Push the approved plan without rekeying it
The plan that finance signed off becomes the buy, with platform payloads generated from the same source.
- No re-entry between plan, brief and platform
- Only consented audiences are eligible to push
- Every push is logged: what went where, and when
Four outputs that stop living in someone's head
Each capability ships enabled. Nothing here is a services engagement.
MEDIA PLANS BUILT IN MINUTES
From clean data to fully costed plan.
- Channel mix, format allocation and budget distribution automated
- One click generates a plan the team can present with confidence
AUDIENCES THAT ACTUALLY CONVERT
Segments built from real behaviour.
- Behavioural, demographic and interest-based segments from the identity graph
- Exports to any activation platform instantly
PROVE WHAT WORKED. WITH PROOF.
Attribution meets confidence scoring.
- Multi-touch attribution, media mix modeling and incrementality in one report
- Evidence attached to every result, not just a headline number
DELIVERABLES THAT USED TO TAKE DAYS
Presentations assembled from live data.
- Branded presentations generated from data insights
- Charts, narratives and recommendations formatted automatically
From approved plan to measured result
Every step is visible, so approval and activation never happen in the dark.
Four jobs it pays for in the first quarter
Turning an approved brief into a buy
The plan finance signed off becomes the platform payload without a rekeying step in between.
Proving a campaign worked
Attribution and incrementality results sit next to the plan they came from, not in a separate deck.
Rebuilding a segment after a consent change
Audiences recalculate automatically so a withdrawal never lingers in a live push.
Client and stakeholder reporting
A branded presentation is generated from the same data behind the plan, not rebuilt by hand.
Questions buyers ask
Which platforms can receive an activation?
The major buying platforms, through their own audience APIs. Each destination is configured once, then reused across brands and markets.
How do we know a push actually worked?
Every push records the platform's own audience reference and exactly what was sent, so you can confirm delivery without logging into the platform. A rehearsal is labelled as a rehearsal so nobody mistakes it for live delivery.
What stops an ineligible person being pushed?
Consent is checked at push time, not at build time. Identities without activation consent are excluded, and lookalike seeds require their own separate consent.
Can we stop a bad push quickly?
Yes. Destinations have kill switches that block further syncs immediately without unpicking the rest of the workspace.
Watch one audience go live end to end
We take an approved segment, check consent, push it, and show you the platform ID that comes back.